Customer relationship management in the simplest term is a technology that is used to manage a company's relationships with customers and potential customers.
The main goal is to improve business relationships. A CRM system helps companies stay connected to customers, streamline processes and improve profitability.
On a daily basis in a professional setting there are an endless number of activities and maintaining customer relationships can get overwhelming a lot of times.
Improving customer relationships and maintaining them is often the top priority of every marketer. This is exactly why making use of CRM software helps them.
With the right combination of practices, strategies, and technologies the companies easily and efficiently manage as well as analyze customer interaction and data throughout the customer lifecycle.
Times are changing at a very fast pace and almost every day new technologies are being invented to make things easy for marketers. One of the technologies that worked best was CRM software. HubSpot to be very precise.
These days so many businesses are looking for better options to build a niche for themselves in the competitive market. This is the main reason they are switching to inbound marketing, and to HubSpot basically.
Running a business with a CRM makes tracking and managing customers' information very easy. It gets the whole data in one place making it easy for the teams and management to work easily.
No wonder the CRM software market is one of the biggest software markets that is not going to slow down and is predicted to reach $80 billion by 2025.
According to Statista: “ The CRM software industry revenue is projected to grow at an annual growth rate (CAGR 2022-2027) of 11.72%, resulting in a market volume of $120.30 billion by 2027.”
CRM migration is the process when a company transfers data from legacy CRM or spreadsheets to a new CRM system.
The main reasons for CRM migration are:
(Source: HubSpot)
There are multiple reasons why businesses migrate CRM. Effective CRM data migration significantly enhances business operations. If done properly, it lowers a company’s IT costs, improves efficiency, increases flexibility, and enhances security.
Migrating from one CRM to another is an important task and it can create some overwhelming events across teams. To make the whole process easy, experts at MarkeStac, a white-label HubSpot agency offer some tips that will make the migration process very smooth. The toolkit provides a very seamless experience with the new CRM software.
CRM migration is not an essay job and requires a precise plan and accurate implementation. To make the job less complicated our experts have chalked out a CRM migration checklist.
Every agency has its way of doing the migration, this is how experts at MarkeStac work.
CRM Migration Checklist-
1. Getting the Team Ready
2. Review the Source and CRM Target
3. Detailed Data Mapping
4. Analyzing CRM Structures
5. Create Migration Tools
6. Secure a Data Backup
7. Pre-Testing
8. Migrate CRM Data
9. Looking for Inconsistencies in Migrated Data
10. Training and Analysis
1. Getting the Team Ready: The most important step of the process is getting the whole team ready. Getting all the decision makers on board with the new CRM is vital because it provides a business perspective along with that they are the most rigorous testers and finding any glitches or missed data becomes easy.
(Souce: HubSpot)
2. Review the Source and CRM Target: While reviewing the source CRM it becomes important to identify the exact way the employees use the platform. After reviewing the source CRM, they find the necessary fields and entities in the target CRM.
3. Detailed Data Mapping: Data mapping is the most complicated yet the most crucial step in the migration process. Transferring all the entities into the new platform in their entirety is something that is done with utmost care.
4. Analyzing CRM Structures: The structure of CRM should conform to the data that you will be migrating into it. A proper analysis of whether all custom fields are required in the new CRM or not, how the data is going to be represented in the new CRM etc. this step makes the whole process of CRM migration less complicated.
5. Create Migration Tools: The experts assist in this most crucial step. They assist in the development of a CRM migration tool or script that will automatically migrate the whole data into the new platform, professional CRM developers will carefully think through the migration algorithms and draft an algorithm mechanism that will make up a practical migration tool.
6. Secure a Data Backup: It is important to not believe that everything will go smoothly during migration, the better option is to keep a data backup. Most HubSpot service providers commit this mistake but not the experts at MarkeStac, here they always keep data backup so that in case things go astray during the project there is some cushion to protect.
7. Pre-Testing: Running a couple of tests on small samples of data is a precursor to safe migration instead of transferring the whole data once. This approach is excellent for integrating several complex solutions into a single CRM when the data has a multilevel hierarchy and links to many objects.
8. Migrate CRM Data: After doing several test rounds, finally, the whole data is migrated from legacy CRM into a new one. A team of CRM developers is essential during the entire process.
9. Clean up Migrated Data: For the first couple of days, the experts look for some inconsistencies that might have occurred while migrating the data. There might be some duplicates, missing pieces, or other overlooked details.
10. Training and Analyzing: The last part of the whole process is getting used to the functioning of the new CRM. Training the personnel with adequate skill sets helps in increasing the productivity and efficiency of the new CRM platform.
The experts at MarkeStac empower organizations by reducing initial friction and expanding individuals and companies to grow with their CRM.
The whole process is specifically tailored according to the needs and requirements of the business. A proper analysis is done of the requirement and the way the data is stored and categorized.
MarkeStac’s CRM adoption platform empowers organizations by reducing initial friction and expanding individuals to grow their CRM capabilities. A personalized guided experience that is designed to increase CRM efficiency, productivity, and performance.
The experts here make sure to provide a detailed guided experience that will make the entire process very easy to understand and apply.