For anyone who has a digital presence and conducts business online, SEO is a vital part of their digital strategy. From the content to the look and feel of the website, everything falls under scrutiny when it comes to search engines. The concept is simple, the more your audience benefits from your website, the higher the ranking.
Schema markup or structured data is one such factor that impacts HubSpot SEO. In this blog, we will delve deeper to understand what schema markup is for SEO and why it is important. So, let’s get started.
Schema markup is a code in the form of structured data that helps search engines understand the contents of a web page. Yahoo, Yandex, and Google engineers created the HTML markup through a joint effort.
Schema Markup for SEO is crucial as it communicates the meaning of page elements to the search tools. It helps users provide precise and accurate information that is visible as snippets below the page title.
Structured data or schema Markup is often used on recipes, blog pages, product listing pages, etc., to attract more visitors to the website. On the other hand, search engines use this HTML code to classify, rank, and display content in the search results.
There are three different Schema Markup formats that Google supports:
JASON-LD is a lightweight data format for linked data, and it is the way to store structured data in JSON. JSON-LD provides context for the structured data and is easy to read and write for humans.
Microdata is a way to structure information. It communicates the same information as JSON-LD, but it does so embedded within the HTML of the website.
Microdata makes it seamless for search engines to read through and comprehend the contents of a web page.
RDFs is a methodology to embed RDF into HTML pages. It uses HTML tags like microdata schema to showcase the structured data. It is similar to the Google-introduced Microdata.
Here are the most common content types that are complemented with Schema Markups:
Now that we are familiar with different schema markup types; let’s dive deep and learn more about the most commonly used schema
Article schema is the structured data that helps search engines understand the content of an article. It can also be used as schema markup for blog posts.
The article schema helps search engines understand each element of an article or blog post, including title, author, date of publication, and body.
With schema markup for blog posts, you can provide explicit details about the nature, structure, and meaning of your content which helps search engines index and display relevant information in the search results.
Product schema is something you can use on your product pages. It is a way to provide information about your product listings to search engines.
Adding Product schema to your website will make the products more visible in search results, improving your click-through rates and increasing your conversion rate.
As the name suggests, FAQ schema is for presenting frequently asked questions. Using the FAQ schema on a page helps search engines display questions and their answers properly. This helps search tools to lead the users to a particular webpage.
For instance, if the user searches for “the best valentines gift”, and your FAQ page lists the same keyword, the search engine will display the same on rich snippets.
Local business schema is primarily for businesses that operate locally with brick-and-mortar shops. It helps the search engines understand what kind of business you run, and what your business is all about.
It’s not meant for end-users but for search engines specifically. It provides search engines with an array of information about your business so that they can represent the same data in their listings accurately.
Review schema is used by website owners to showcase consumer reviews or ratings from a review website. Review websites provide us with an average combined review score.
When Google notices an authentic and valid review markup, there are chances that the review may be visible in the Google search results.
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Here are some benefits of using schema markups for HubSpot SEO:
Build a knowledge graph and use it within your organization to provide a complete picture to the search engines
Be ready for AI tools to scan and understand the content on your webpage
Take charge of how your brand appears on search
Stay ahead of your competitors using schema markup for your services and rich snippets
Boost your ROI, and drive better business results by improving HubSpot SEO
Get noticed by talents and attract more job applicants by implementing schema markups to job postings
Improve your content strategy by considering the outcome you want to see from schema markup for blog posts
Implementing structured data in your website pages is a simple process. But it is essential to ensure their proper deployment. Here are four things you need to keep in mind schema markup implementation.
Making the most of your schema markup for SEO depends largely on the accuracy of the implementation. Choosing the correct type of schema for your HubSpot SEO is step one. Providing accurate information to the search engine about your webpage content is crucial.
In the above section, we discussed the different types of schema. Select the most relevant schema types for your content so that search tools can understand their nature and how they should be displayed in the search results.
Example:
If your page is for a specific product, adding a “Product” schema type allows search engines to recognize and categorize your content properly. As a result, you will get better visibility in product-related search queries.
Your structured data must be accurate for successful HubSpot SEO. Ensure that the information within your schema markup aligns precisely with the contents of the page.
If the information is incorrect, it may lead to poor user experience and increase the bounce rate. As a result, your search rankings may experience a negative impact.
Example:
Suppose you have added a schema markup for services, but the pricing of the services or other details is misleading on the structured data. It could confuse users. They might not find what they are looking for and bounce off, consequently harming your website’s credibility.
Before you deploy schema markup for SEO on your live website, please ensure proper testing for errors. Google’s structured data testing tool is a quality tool that you can use to validate your markup.
The tool helps recognize any existing issues or discrepancies with the code and allows you to make the needed adjustments before search engines crawl and index your website pages.
Regular testing becomes especially important when you make changes to your website or implement changes to structured data. It ensures that your schema markup meets the required standards and provides errorless information to search engines.
Executing schema markup for SEO results in rich snippets enhances the visual appearance of your search listings by incorporating additional information beyond the standard meta tags.
Implementing schema markup enables search engines to generate rich snippets that display details like star ratings, product prices, publication dates, and more. While enhancing the visual appeal, rich snippets also provide users with a quick overview of what your page offers.
A good user experience can increase click-through rates and improve user engagement. This contributes to a potential boost in your search rankings.
Many HubSpot users reconsider hiring HubSpot services for schema markup implementation. While you can get it done internally, here are some of the benefits of hiring a third-party service provider.
In conclusion, if you want to see a positive impact on your website and blog page SEO, implementing schema markup is a significant step towards it.
With the help of reliable HubSpot service providers, you can implement, deploy, and update your structured data whenever you need.