AI and automation have transformed how people work. Most businesses are now using these two to improve their performance. A report by Vena supplements this by stating that AI has boosted employee productivity by 80%, while another IDC report has predicted that every dollar spent on AI tools will generate an extra $4.9 in the global economy.
It comes as no surprise then, that the global share of AI is expected to reach $1.8 trillion by 2030 from the current $3.9 billion.
If you are wondering how these tech tools can help your business to grow then this blog is here to break it down for you.
We will talk about the basics of how you can use automation and AI to refine your digital marketing strategies and which AI marketing tools will help your business grow. So, let’s dive in!
As sophisticated as its name sounds, digital marketing automation is an equally simple approach. It refers to automating the tasks of digital marketing by using automation and AI tools.
These two will help your business by reducing the repetitive tasks of marketers, so that they have more time to be creative with their marketing strategies.
Using AI with automation will also provide a deeper insight into a customer’s behaviour and preferences to help you better personalize your marketing efforts.
Let’s now take a look at some key processes that you can automate in digital marketing.
Automation in marketing is enabled by the following key components, they include:
Emails are integral to the marketing efforts of any business but this process often becomes tedious, leaving no time and energy for strategic tasks.
This is where you can use automation to send customized emails to the users with the right content at the right time (through email sequences).
Beyond the basics, you can also use A/B testing and track key metrics like open rates, and click-through rates to understand what kind of content the user likes and build new strategies accordingly.
The CRM platform (like HubSpot CRM) can be integrated with a marketing automation tool to build a two way street that synchronizes all customer data in one place.
It will enable better segmentation of customers, facilitating the creation of personalized content and campaign strategies.
It will also help to track the leads throughout their journey, from initial engagement to conversion for better lead nurturing, lead scoring, and hand-off leads to the sales team at the right time.
You can automate the capture of leads (through forms integrated in landing pages), nurture leads by creating customized behaviour-based workflows, and automating drip campaigns.
All these automations keep the users engaged and drive conversions by timely delivery of personalized content.
You can use marketing automation to automate daily actions of social media like scheduling posts, setting automatic alerts (to listen for brand mentions or other relevant keywords).
You can also use the analytics and reporting feature to know how your social media page is performing. This will help to understand what attracts the customers and create effective new campaigns.
Imagine you open a website and the content is tailored for you (it is in your language and displays information like pricing based on your location). This type of dynamic website content can be automated based on the user location, device type, or past behaviour.
It is a powerful move to provide a personalized user experience. You can also automate the content processes across multiple platforms by scheduling blogs, emails, social media posts, and newsletter updates, etc.
AI can also be used here to generate content suggestions and personalize the content based on the information gained from user behaviour and preferences.
Ads is another important tool for digital marketing, you can automate it by scheduling ads, targeting specific audiences and personalizing the ad content.
Through reporting and analytics, the automation insights help to allocate budgets appropriately to the most promising ad campaigns. It also helps you get the best possible price per click or impression with bid management.
Both these work synergistically to boost ROI and can be achieved through tools like HubSpot and Google Ads Smart Bidding, etc.
You can use platforms like HubSpot to automate reporting and analytics by creating live or dynamic dashboards which update data in real time.
You can use it to collect, measure, and analyze the performance of marketing campaigns across multiple channels.
This helps in easy tracking of all KPIs, presenting a clear picture of all marketing efforts and allows you to make informed, data-driven decisions.
From the previous discussion, it is quite clear that automation in digital marketing is a comprehensive process and includes everything marketing related, from ads to emails, and social media, etc.
It is a fruitful venture that can scale up your business and maximize its ROI. Let’s now briefly summarize how automation can benefit your business:
It helps to streamline workflows which increases the efficiency of your team by running smooth operations and reducing human errors.
It frees them up by reducing their manual workload so their creative juices can flow and build scalable solutions.
Digital marketing automation utilizes the data about a customer (demographics, behaviour and preferences) to create a personalized experience.
Doing this across all platforms (email, social media, website, and ads, etc.) enhances customer experience so they engage better and convert easily.
AI and automation allow scoring leads in real-time and learn from the past successful conversions to best qualify leads. This enables your sales team to focus only on the most qualified leads.
Also, reaching out to customers at the right time with the right message, guides them efficiently through the sales funnel, and reduces the sales cycle.
Automated tasks, improved customer interactions, and data-driven decisions- all ultimately result in better handling of large customer data without adding any new resources.
Automation thus increases work efficiency, improves targeting, and helps build a scalable marketing strategy.
Marketing automation utilizes software like HubSpot to create live dashboards that helps track the key metrics of digital marketing.
These real-time updates enable the marketers to make data-driven decisions with deep data insights.
Want to know how you can use automation for your business? We will next discuss which marketing automation tool is best for your business.
Digital marketing automation is a rapidly evolving field, there’s always a new launch or an update in the existing marketing automation tools. It is thus important to keep yourself updated with the automation tools.
Here’s a quick run down of the top 7 marketing automation tools of 2025 and their respective pros and cons:
HubSpot is an all-in-one platform that offers a free CRM along with its marketing automation tools, which include email marketing, lead management, and social media automation.
Pros: It offers extensive resources and user support.
Cons: Needs expertise and is expensive without a HubSpot Partner Agency.
Reach out to MarkeStac here, for customized automation in HubSpot!
Mailchimp offers a user-friendly interface for email marketing automation. It includes features including, email sequences, customer journey builder, and A/B testing, etc.
Pros: Seamless integration with third-party tools.
Cons: Offers limited flexibility in design templates.
ActiveCampaign is a comprehensive tool that allows features for automating email marketing. It also offers marketing automation and sales automation for small to medium-sized businesses.
Pros: Cost effective and an intuitive user interface.
Cons: Lacks advanced features for automation.
Marketo by Adobe is recognized as one of the best marketing automation tools for enterprise-level marketing automation. It offers advanced features for lead management, email marketing, and campaign management.
Pros: Scalable with fast and easy set up.
Cons: No in-built CRM.
Pardot by Salesforce is now known as Marketing Cloud Account Engagement. It is a B2B marketing automation tool that offers features for lead generation, lead nurturing, email marketing, and tracking campaign performance.
Pros: User friendly with advanced reporting and analytics.
Cons: High cost with limited customization options.
Hootsuite is a social media management tool which allows management of multiple social media accounts. It offers features for scheduling, social listening, analytics, and team collaboration, all from a single dashboard.
Pros: Multi-account handling and easy user interface.
Cons: Quite costly for small businesses.
Zapier is not a marketing automation tool as such but it enables integration of different marketing apps and helps automate workflows. It allows non-native integrations amongst two apps that do not have any built-in integrations. For example, a Zapier HubSpot integration can help you connect HubSpot with tools that don’t directly integrate, making your marketing and sales stack far more powerful.
Pros: Integrates over 8000 apps for a seamless automation experience.
Cons: Takes time to learn creation of Zaps, and using triggers and actions.
All these tools are the best when it comes to automating the digital marketing processes. It is however important to consider your current tech stack and in-house expertise to select the one best suited for you.
Beyond the basic marketing automation which automates only the rule-based tasks and does not adapt well to changes in user behaviour, you can accelerate your growth by using AI.
Let’s take a look at how AI is redefining automation in digital marketing:
Unlike rule-based automation, AI detects the changes in user behaviour promptly and makes real-time changes to personalize the content more effectively. This makes sure you leave no potential customer behind.
With HubSpot’s Breeze AI, you can enrich your existing user data with valuable information across the internet. This presents complete and accurate information about a user which helps create a more targeted and effective marketing campaign.
AI can analyse vast oceans of information about your marketing campaigns- the user response corresponding to each campaign, and insights about successful conversions. This insight helps forecast the success of any future campaigns, and suggest the required changes.
AI chatbots have successfully taken a load off the sales and marketing teams with prompt replies and seamless hand-over (escalation) to human reps. They learn from previous interaction, improving continuously to reduce the need for escalation.
Let’s now take a look at the top 25 AI-powered marketing automation tools and see what they can help you achieve.
These AI marketing tools have been categorized based on their application in digital marketing. They include:
Content is at the heart of any marketing strategy and Jasper AI helps with just that by creating content for multiple platforms in your brand voice. It can also be utilized to schedule and manage the marketing campaigns effectively.
Pros: It offers an intuitive and multi-language support of over 30 languages.
Cons: It requires fact-checking and review for repetitive sentences.
2. Writer
Writer is an AI content writing tool that allows teams to collaborate effectively and generate content using in-built or customized AI agents. It also offers features for optimizing content with keyword search and deep SEO insights.
Pros: Saves time by generating content in the brand voice across multiple platforms.
Cons: Lacks understanding of the nuanced and creative writing of a human writer.
3. ContentShake AI
ContentShake AI is a content creation tool that utilizes SEO and LLMs to create high-quality content. It is developed by Semrush to support drafting of SEO-friendly articles and blog posts quickly, and is perfect for both professionals and beginners.
Pros: Uses real-time SEO data for content ideas and has a chrome extension that supports quick edits.
Cons: Limited features on the free version, number of articles for each month depends on your plan.
4. Undetectable AI
Undetectable AI is a smart tool that enables content writers by rewriting the AI-generated text so it sounds more human-written. It edits the sentence structure by analyzing it to remove any repetitions and bypass AI detection tools.
Pros: User-friendly interface, improves natural flow and readability of the text.
Cons: Like other AI content tools, requires human supervision to check the content.
Surfer SEO is an AI-based content optimization platform that aids in creating and optimizing content to rank higher in search engines. It provides recommendations for word count, keyword density, and headings, etc. based on the top-ranking content.
Pros: Easy interface, uses real-time SERP data for on-site optimization insights.
Cons: It has a learning curve due to the depth of its features.
2. Brandwell
Brandwell (or previously known as Content at Scale) is an AI-driven platform to generate deeply researched, optimized blog posts from a single keyword, or you can also utilize a video, or podcast. It is an all-in-one tool that enables keyword research, topic clustering, and drafts content briefs to help build brand authority.
Pros: It generates deeply researched articles that require minimal human editing.
Cons: May be a bit heavy on the pockets for small businesses.
3. Hemingway Editor
Hemingway Editor is an AI-based content editing tool. It helps to improve the clarity and conciseness of your writing, which is important for readability in SEO. It highlights problematic areas like complex sentences, passive voice, adverbs, etc. and suggests simpler alternatives for your marketing campaigns to better engage the user.
Pros: It offers color-coded highlights for easy identification.
Cons: It is not suitable for creative writing with its rigid approach.
4. Grammarly
Grammarly offers a comprehensive AI platform that offers writing assistance to marketers. It checks the text for grammar, spelling, punctuation, clarity, and tone, offering other features like AI detection and streamlining workflows with easy functionality across 500,000 apps.
Pros: It helps to maintain a consistent brand voice across different marketing platforms.
Cons: It has accuracy issues with complex or nuanced writing.
5. Originality AI
Originality AI is a powerful AI detection tool specially known for its accuracy in identifying AI-generated content from various models like GPT-4o, Claude 3, and ChatGPT. It also offers other features like plagiarism checking, a fact-checking aid, and assigns a readability score.
Pros: Supports multiple languages and offers an API for integration.
Cons: It may flag the content as AI even if the AI was used for editing or outlining.
6. Notion AI
Notion AI is a powerful AI tool that you can use for AI digital marketing. It gives content suggestions based on keywords, generates a quick draft for multiple content platforms and enables content rewriting and refining.
Pros: It increases productivity by providing a quick meeting summarization and project management tools.
Cons: It only works within the Notion platform and requires special add ons for other platforms.
1. Gumloop
Gumloop is an automation tool powered by AI. It utilizes an easy no-code, series of automation steps called nodes which can be prebuilt or custom made. It offers integration to the most used marketing apps like Google Sheets, LinkedIn, and Upwork, etc.
Pros: Cost-effective with an easy drag-and-drop editor for creating automated workflows.
Cons: Can be hard to learn for first-time users of visual automation tools.
2. Zapier
Zapier offers a unique AI-driven platform to create automated workflows using natural language prompts. Its powerful features include trend analysis, summarizations, and ad optimization, etc. all aimed at refining marketing campaigns.
Pros: Allows integration with over 8000 apps for a seamless automation experience.
Cons: Some may find creating complex workflows to be tricky with AI.
3. Chatfuel
Chatfuel builds AI-powered chatbots for platforms like Facebook Messenger, WhatsApp, Instagram, and websites. It offers ready-to-use templates and automates conversations, aiding businesses to engage with customers, answer their queries, and handle bookings efficiently.
Pros: It has an intuitive, no-code platform that integrates with Shopify and Zapier.
Cons: The natural language processing is not too advanced.
4. Userbot
Userbot is an efficient tool that automates the conversations between a business and its users. It monitors user activity to train the AI and forwards any complex queries to human operators. It keeps learning from these interactions for future use.
Pros: It offers a unified platform for managing all customer interactions.
Cons: It requires time to be familiar with its advanced features.
5. Browse AI
Browse AI is a unique tool for web scraping and monitoring that doesn’t require any coding. Users can train the AI to scrape specific data points and can be scheduled to run at regular intervals. This extracted data can then be downloaded as a spreadsheet or integrated with other tools like Google Sheets and Zapier.
Pros: Easily accessible to a wide range of users with its no-code functionality.
Cons: Some users may find creating data pipelines and automations complex.
1. Lexica Art
Lexica Art is a unique AI image engine that generates the most realistic AI images. It also offers a searchable gallery for creating other visual contents like blog thumbnails and social visuals. It excels at generating on-brand images quickly and efficiently.
Pros: It offers quick, browser-based functioning with prompt saving for consistent branding.
Cons: It lacks an in-built editor to add text over images or cropping.
2. LALAL.AI
LALAL.AI is an AI marketing tool perfect for video marketers to process audio content. It utilizes both audio and video to remove the background noise and also offers vocal and instrumental separation, and voice modification.
Pros: It has an intuitive interface with fast processing.
Cons: It offers limited minutes with the free plan, the processing time may be low depending on server speed and file size.
3. Crayo
Crayo is a comprehensive AI-based video creation tool. It offers automated workflows with customizable templates to generate short-videos for platforms like Youtube shorts, TikTok, etc It includes special features like AI voiceovers and subtitles.
Pros: It easily creates videos from text, offering AI voiceovers in multiple languages, and user-friendly editing.
Cons: Some users don’t like its less hands-on control.
4. PhotoRoom
PhotoRoom is a great AI marketing tool which helps in creating professional-looking product images and visuals, vital for platforms like e-commerce and social media. It also allows customization with colors, text, and effects.
Pros: It offers many smart editing features and templates.
Cons: The AI generated backgrounds may be sub par and may require additional editing.
1. Albert
Albert is an AI marketing platform that simplifies the tasks of digital marketing. It analyzes vast data sets and utilizes these data-driven insights to optimize and automate digital advertising campaigns across various channels.
Pros: It has an easy-to-use interface and integrates seamlessly with the existing marketing systems.
Cons: It requires technical expertise for integration, and has a learning curve for advanced features.
2. Reply.io
Reply.io is an AI marketing platform that offers multi-channel communication for lead nurturing across email, LinkedIn, and SMS, etc. It helps marketers to create automated email sequences, analyze outreach performance, and offers integration with popular CRMs like HubSpot and Salesforce for streamlining workflows.
Pros: It offers AI-powered insights to identify the most promising leads and optimize the marketing campaigns accordingly.
Cons: It offers a vast variety of features that require time and guidance to learn.
3. Influencity
Influencity is a popular AI-driven influencer marketing platform. It offers a centralized hub for users to discover influencers, manage marketing campaigns, and gain valuable insights into brand performance.
Pros: It offers the option to create a customized plan based on your needs.
Cons: You may lose all influencer and campaign data if you pause or cancel your plan.
1. Brand24
Brand24 is a media monitoring software that offers powerful features like social listening and brand monitoring. It utilizes AI to understand the people’s perception of your brand, analyze key metrics using customizable reports, and refine marketing strategies accordingly.
Pros: It offers a user-friendly interface with quick support in 108 languages.
Cons: While the data mining is comprehensive, it might miss out on some less prominent platforms, which might be important to a business.
2. FullStory
FullStory is an AI marketing tool that utilizes AI to analyze the user behavior comprehensively from their first interaction to the purchase. This AI data helps to optimize websites and apps for a more personalized user experience and to maximize conversions. .
Pros: It speeds up the problem solving process by quick identification and resolution of issues.
Cons: It generates large amounts of data that requires dedicated time and understanding to analyze and derive actionable insights.
3. Algolia
Algolia enhances customer experience by providing AI-powered tailored search results and recommendations based on individual user behavior, preferences. It also offers data-driven insights to understand user intent, identify trends, and improve overall marketing strategies.
Pros: It offers various AI models to deliver quick, personalized search results. .
Cons: It is not a great standalone solution, requires integration with other marketing tools for full automation capabilities.
Automating digital marketing is a comprehensive automation strategy that gets better with AI insights. It is like a well-oiled machine that helps to generate the greatest and the most successful marketing campaigns.
It has everything for everybody, you will love the returns and your team will love the lightened workload and the room for creativity.
Although we’ve simplified everything, getting it right is another battle. But don’t worry! MarkeStac is here with its tailored marketing solutions for your business. We are a full-service marketing automation agency with an in-house HubSpot support team. So, you get the best of both worlds and scale effortlessly.