HubSpot and Social Media: Most Effective when Used Together

Introduction

According to Statista, around 5.66 billion, or 68.7 percent of the world's population uses social media. For a growing business, this presents as a golden opportunity as social media has evolved far beyond being a visibility channel. 

Today, it plays a critical role in shaping the buying decisions long before your prospects fill out a form or speak to your sales rep. All social media interactions, from likes, comments, shares, DMs to even the passive consumption of your content, signal intent. But it’s useful only if these signals are captured, connected, and understood properly.

This is where connecting your social media and HubSpot CRM becomes crucial. Wondering how you can leverage this tie up? Don’t worry! This guide by MarkeStac will help you out with this. It will dive into the details of how you can use your HubSpot and social media together to bring measurable ROI. 

The Role of Social Media in a CRM-Driven Marketing Strategy

If your team isn’t able to identify who’s reading, liking, or commenting on your posts then your social media will remain disconnected from your revenue outcomes, no matter how hard you work on it.

A CRM-first approach that combines HubSpot and social media solves this problem by connecting this social activity to real people and real journeys. This feeds into the unified view of your customer’s journey. HubSpot social media marketing thus fits perfectly into your growth strategies by bridging the gap between engagement and insight.

Here’s how social media plays a crucial role in your CRM-driven marketing strategy:

• It enriches your static customer profiles with real-time behavioral data (likes, comments, and shares), revealing interests and pain points that traditional history (emails/calls) often misses.
• With social listening, HubSpot fosters a two way engagement that allows you to join customer-led conversations rather than just pushing your marketing messages on them.
• It promotes real-time lead generation through digital marketing automation where actions like posting a tweet about a product need, which triggers automated workflows to create new leads or cases. This enables immediate follow-up by your sales or service teams.
• It presents the opportunity for omnichannel support, so whenever a customer moves from an Instagram DM to a phone call, your agent has a full, chronological history of the interaction.

What HubSpot Brings to Social Media Marketing

HubSpot-Social media marketing is a powerful pair-up that brings a unified, data-driven approach to your marketing strategy. Hubspot’s social media management software ensures all social activity is visible to your sales and service teams, enabling better customer context and bringing proven ROI.

Here’s what HubSpot brings to social media marketing:

• It offers a centralized multi-channel management that allows you a unified view of all social platforms (Facebook, Instagram, LinkedIn, X), and YouTube from a single dashboard. This includes visual content calendars and unified inboxes for messages and comments.
• HubSpot‘s Breeze AI supports AI-powered content generation through a social post generator (still in beta). It can draft, repurpose, and optimize your content for specific platforms based on your audience behavior.
• It promotes a contextual social CRM tracking that links every social interaction (like, comment, or mention) to a contact record in the CRM. This provides a chronological story of how a prospect moved from social engagement to a sale.
• HubSpot also supports AI-driven sentiment analysis through social monitoring tools. These tools listen for brand mentions or industry trends to gauge your brand’s reputation in real-time through custom keyword streams.

Why HubSpot and Social Media Work Better Together

From the above discussion, it is quite clear that social media has evolved from being a mere visibility channel. It is an important tool that’s often the first meaningful touchpoint in a buyer’s journey. 

However, if your social activity is still living outside your HubSpot CRM, then you are surely losing conversions. With a fragmented customer attribution, your conversations happen at one place (social platforms) while your leads are captured elsewhere.

Combining both by enabling your social media to work alongside HubSpot’s automation, contact data, and reporting, will result in a more connected and accountable marketing system, where your social activity supports your business goals.

Getting Started: Connecting Social Media Accounts in HubSpot

Wondering how you can connect your HubSpot for social media? Here’s an easy step-by-step guide by MarkeStac for the same:

• Log into your HubSpot account, navigate to and click on the Settings icon. 
• Scroll down to Marketing in the left sidebar menu and then click on Social.
• Click on Connect Accounts next, a pop up with LinkedIn, Twitter, Facebook & Instagram, and YouTube will appear. 
• Click on the social accounts that you want to link with HubSpot.
• Authorize access and select the required preferences.
• Click on Done or Connect to finish the set up.
• And voila you are all set to grow while you tweet!

Managing Conversations with HubSpot’s Multichannel Social Inbox

Social engagement doesn’t just stop at publishing. All interaction including comments, mentions, and messages is where intent often surfaces, which is why it is important to keep a track of these.

This is where HubSpot’s social inbox comes into play.  It plays a key role in digital marketing automation by ensuring every customer interaction is captured, routed, and responded to without needing manual intervention. Let’s take a look at the features of this multichannel inbox in HubSpot for social media:

• Presents a unified inbox for all social platforms
  This social inbox brings interactions from all your social platforms in one place. This means your teams no longer need to jump between tools to stay responsive. The impact of this is operational as much as it is strategic, your response times improve, accountability increases, and no conversation slips through the cracks.

• Filter and respond to conversations by platform
  HubSpot also facilitates filtering of your social interactions by account, type, status, sentiment, and date range. This ensures your teams stay connected and can respond directly from HubSpot with a faster and more organized engagement handling.

• Bulk actions for efficient social media management
  HubSpot also allows you to take bulk actions which is especially useful for brands managing large volumes of engagement. Taking bulk actions make it easier to moderate spam, assign conversations, or mark items as reviewed. It is valuable for campaigns or viral content where interaction spikes quickly.

• YouTube comment support inside HubSpot
  HubSpot also offers YouTube comment support through its social media management software. This enables brands to keep their long-form content engagement connected to broader contact and campaign data, maintaining continuity across channels.

Understanding Audience Sentiment through Social Interactions

HubSpot doesn’t just allow you to track and respond to customer interactions but also supports analysis of each customer interaction. This analysis uses AI and Natural Language Processing (NLP) tools for sentiment analysis and social listening so you have a complete picture of how a customer feels about your brand.

Here’s what this feature entails:

• Sentiment analysis in HubSpot social media tools
  Sentiment analysis enables active tracking of mentions, hashtags, and conversations about your brand, industry, or competitors across social platforms. This classification of sentiment helps your teams to move beyond vanity metrics.  Your marketers will have a better understanding whether content resonates positively, creates confusion, or triggers negative reactions.

• Social listening to gauge audience’s feelings
  This powerful feature utilizes AI and NLP to automatically classify all your social texts as positive, negative, or neutral. This reveals the emotional tone behind the words of your customers. It is especially useful for brands that have a vast audience and an active engagement on social channels.

• Tracking sentiment trends over time
  When tracked consistently, sentiment becomes a powerful strategic signal for your HubSpot social media marketing efforts. Long-term trends highlight shifts in brand perception, campaign effectiveness, and messaging clarity.  This enables your teams to refine their positioning proactively rather than reacting after issues escalate.

Measuring What Matters: Social Media Performance Insights

The tracking of how well your brand is performing on HubSpot for social media is as important as staying consistent with your posting schedule. HubSpot enables this tracking and analysis of social reports for all your linked accounts, you can also check them on the go with their mobile app.

You can select a particular date range or a campaign your posts are associated with and use social media automation to automate your weekly performance insights. This identifies your top-performing content and platforms, saving time on manual reporting.

Not just this, HubSpot also supports an automatic campaign-level tracking with UTM parameters. This helps to identify which posts drive traffic and conversions. These tools are essential for any business who’s serious about social media automation and attribution.

Here’s a list of the social media activities you can track through your HubSpot account:

• • Audience report, it compares the followers you had vs. the ones you have now.
  • Published Posts report will give you the number of posts published through HubSpot (or other means, if selected in account settings).
  • Interactions report will give you an idea of the number of likes, reactions (Facebook), and comments on your linked social accounts.
  • Clicks report will give you the number of clicks your post published through HubSpot (through shortened URL links) except for Instagram and YouTube. 
  • Shares report will include the number of times your post was shared (except for LinkedIn personal profile shares, LinkedIn video shares, and Instagram shares).
  • Impressions report will show the number of views that your posts received.
  • Sessions report will show the number of web sessions on your site (in a selected timeframe) that came through your social media posts (no matter when it was published).
  • New Contacts will tell you the number of new contacts added through your social media posts in a selected timeframe.
  • Top posts will let you view your top ten most performing posts.

From Engagement to Revenue: Contact Attribution in HubSpot

When your social interactions are tied to individual contact records, your marketers gain visibility into which posts, conversations, or campaigns influenced your leads and customers. This contact attribution along with HubSpot’s digital marketing automation makes your social media a measurable contributor to your company’s revenue.

This connection also bridges the gap between your marketing and sales team. Your teams operate from shared data rather than assumptions, while digital marketing automation ensures contacts are nurtured with the right content at the right time. This is exactly why HubSpot and social media work best together.

Managing Paid Ads with HubSpot

HubSpot doesn’t just connect your social activity but also offers a centralized platform for managing paid advertising. It covers major channels, including LinkedIn, Google, and Meta platforms such as Instagram and Facebook lead ads HubSpot. 

By bringing this ad activity into one system, it removes fragmentation and creates a clearer view of performance across your ad campaigns. Beyond the campaign execution, this platform also supports ongoing analysis and optimization by connecting your ad engagement directly to HubSpot contact data. 

With HubSpot’s Facebook lead ads integration, leads captured through native forms are automatically synced as contacts, allowing your teams to track ROI more accurately and trigger relevant automated workflows based on real user interactions.

Why HubSpot and Social Media are Most Effective when Used Together

From the above discussion, it is quite clear that connecting HubSpot and social media together presents a valuable opportunity that creates a scalable, measurable marketing system.

Here’s what this integration brings:

• A unified view of customer interactions across your social and CRM data.
• Offers clear lead tracking to show which campaigns contribute to leads and revenue.
• Enables a stronger alignment between your marketing and sales team.
• Workflows and reporting support consistent execution as social media activity grows.
• The data-driven social insights enable smarter content and campaign decisions.

Final Thoughts

Social media delivers visibility and engagement, but its real value is realized only when those interactions are connected to a customer relationship management (CRM) system. Without this HubSpot and social media integration, your insights remain fragmented and the impact is difficult to measure.

For businesses focused on long-term scalability, HubSpot and social media together with digital marketing automation creates a data-driven system that brings proven ROI. Not sure where to start? Connect with the HubSpot experts at MarkeStac and implement a powerful strategic approach where your social media contributes meaningfully to your CRM and revenue strategy.