Have you ever wondered why you keep getting emails from a website you visited several months ago? Or why a business keeps sending you newsletters even though you have never purchased anything from them? Both these questions have the same answer: Online form submission.
Online forms have revolutionized online businesses, as they can now collect the necessary information, store it in their database, and nurture their target audience.
If you own a business online in today’s day and age, you must utilize this feature and enhance your business performance. While some businesses misuse the information and start spamming their audience, you can use it strategically and provide your customers with a personalized experience.
Putting HubSpot forms in highlight, we will learn all about HubSpot form tracking in GA4. So, let’s get started.
HubSpot Forms is an online tool that helps businesses capture leads and collect data from website visitors. These forms help you gather the information and store it in your database, where you can track and analyze these submissions.
HubSpot form tracking provides you with necessary insights about your audience, helping you make strategic decisions in favor of expanding your business & enhancing your marketing efforts.
Google Tag Manager or GTM is a digital tool that allows users to easily manage and implement tags on their website without the involvement of a developer.
You can track unique tags on your website and make data-driven decisions, all without prior coding knowledge.
GTM is mostly used by businesses or websites to track website events such as clicks on CTAs, form submissions, etc. You can streamline your data collection, optimize paid ads, and gain valuable insights into user behavior by using HubSpot form tracking with GTM.
There are several benefits of HubSpot form tracking in GTM. Here are a few of them:
You can centralize and organize the data collection process by enabling HubSpot form submission tracking in Google Analytics. GTM works like a centralized hub where all kinds of tags, triggers, and variables can be managed seamlessly; making data collection simple.
HubSpot form tracking in GTM allows businesses to gain valuable insights into user behavior. Analyzing form submission data can reveal preferences, patterns, trends, etc. Additionally, you can customize your form fields in HubSpot to collect more focused data on specific topics.
You can create custom audiences based on the behavioral patterns and preferences you pick up through HubSpot form tracking. Creating custom groups also helps in audience segmentation. You can utilize this feature by directing emails or campaigns towards a specific target group.
Businesses can identify which forms are most commonly submitted by users and how they interact with paid ads using the information collected through GTM. The retrieved insights enable them to make improvements to their paid ad campaigns. Understanding which forms perform better helps allocate the budget effectively.
HubSpot from tracking in GTM facilitates the segmentation of users based on their form submission patterns. You can leverage this segmentation to develop targeted marketing campaigns that serve specific user groups. Personalized marketing efforts have proven to be beneficial over and over again.
To implement your modifications successfully, ensure you have edit permissions in Google Analytics and publishing privileges in Google Tag Manager. Additionally, make sure that you have HubSpot forms integrated into your website.
Prerequisites:
Please make sure Clicks and Forms ‘Variables’ in GMT are on.
If you don’t know how to turn it on, follow these steps:
Go to variables in GTM
Under ‘Built-in Variables’ > click ‘Configure’.
Check all the boxes under ‘clicks’ and ‘forms’
(I.e., click an element, click classes, click ID, form URL, Form text, etc.)
The first step in enabling form tracking in GA4 is to create a custom HTML tag in Google Tag Manager. For that, you need to follow the steps mentioned below:
Go to the tag section
Click New > Tag configuration > select Custom HTML
Copy & paste the following code into the HTML section
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<script type="text/javascript"> window.addEventListener("message", function(event) { if(event.data.type === 'hsFormCallback' && event.data.eventName === 'onFormSubmitted') { window.dataLayer.push({ 'event': 'hubspot-form-success', 'hs-form-guid': event.data.id }); } }); </script> |
Next, set the trigger to fire on all the pages
Save
This step is also quite easy to perform. Follow these steps:
Go to variables
Navigate to user-defined variables
Click on Add new
Select data-layered variable
Name it forms-hs-form=guid
Variable type: data layers variable
Variable name: hs-form-guide
Save
Creating the trigger for tracking forms in GTM takes nothing more than a few actions:
Add trigger type: Custom event
Add trigger name: Event-HubSpot-form-success
Add event name: HubSpot-form-success
Select action: Trigger fires on all custom events
Perform the following steps:
Create a new tag then select ‘Google Analytics: GA4 Event’
Name the tag: GA4_Event_Form_HS Success
Enter the GA4 measurement ID in the configuration tag field
Create a name for the event ie: Form_submit
Add event parameters (optional)
Navigate to Triggering > Select the trigger we created: Event_hubspot_form_success
Save
Submit all of your Google Tag Manager Updates (blue button at top right).
Once you are done configuring the tag and the trigger to enable form submission tracking in Google Analytics 4, you simply need to set up the conversion. To complete this process, perform the following actions:
Go to your GA4 property
Click on Under ‘admin’ > Click ‘Conversions’
Click ‘New conversion event’
Add your ‘Event Name’ (From step 4): Form_submit
Save
And that's all! You are done with the set-up.
Indeed, setting up tracking forms in GTM and GA4 does not need any advanced coding skills. However, hiring HubSpot professionals has its benefits. Here are some ways that HubSpot services can benefit you in yielding this process:
Saves time: Hiring a HubSpot professional saves you time and effort. They can take care of the implementation themselves and give you a complete product ready for tracking form in GTM.
Has experience: HubSpot service providers have plenty of experience in the field. Their expertise will ensure seamless deployment without any errors or obstructions. They can also help you with additional customizations.
Team collaboration: By collaborating with your internal team, HubSpot professionals can help align all your form-tracking goals with broader marketing objectives. They might be able to help you refine your strategies based on the data you collect through form tracking in GA4.
Whether you hire HubSpot professionals or do it yourself, enabling HubSpot form tracking in GA4 is a major step toward the betterment of your business. Complete the process and watch as your marketing efforts yield results and conversions grow exponentially.