In today’s rapid digital landscape, building a solid social media presence is mandatory for businesses looking to connect with their target audience. With almost 4.9 billion social media users globally, you cannot ignore the market that is out there waiting to be served.
A robust social media strategy can help your business reach more potential customers and drive conversions. However, posting content and engaging with your audience on social media is not enough.
To get the best out of your social media strategy, and improve your ROI, you need to track the performance of your social media content and monitor the key performance indicators closely
This means evaluating each post, on multiple social media platforms, their reach and engagement. As your business grows, managing your social media accounts manually, and monitoring their growth becomes hectic. This is where a social media content tracker comes into play.
In this blog, we will dive deep into social media content tracking and understand how HubSpot can streamline such operations for your team. So, without any delay, let’s get started.
Before getting into social media trackers and how they contribute to text, video, and image tracking, let’s understand why you need social media tracking as a business owner.
Social media tracking is about monitoring your audience and industry through rankings, traffic, keywords, trends, etc. By leveraging social media tracking, you collect data and deduce information like customer behavior and trends, social sentiments, and social share of voice.
Social media tracking is all about data. Getting relevant statistics about the performance of your posts gives you insights into your audience and their preferences. Considering these metrics can help you stay relevant and attract more audiences over time.
2. Generate more leads from social media platforms:With time, people have started using social media platforms as search engines. Therefore, keywords from search intent are crucial data that allows you to identify prospective customers. Social media tracking helps you stay on top of these queries.
3. Get insights about your industry and competitors:You already know that the market is constantly changing. In this case, tracking your competitors, emerging players, and their movements is mandatory. Social media content tracking, including video and image tracking, helps you stay updated about the current updates in your market.
4. Avoid crises by managing reputation:Closely follow what people are saying about your brand, and pay attention to the tone of the conversation. With the help of advanced tracking tools, you can get ahead of the situation and manage your company's reputation more effectively. If things tend to get out of hand, you can take the necessary precautions.
5. Measure the effectiveness of your communications:Social media monitoring gives you the necessary insights about the impact of your communications. By text, video, and image tracking, you can analyze what kind of perception your social media efforts are creating and modify your strategy accordingly.
Click Here to Amplify your Lead Generation with Marketing Automation
In simple words, a social media content tracker is a tool that tracks the performance of your social media postings and communications and provides you with insights, such as views, likes, comments, etc in a comprehensive format. With the metrics it provides, companies and businesses can improve their social media strategies and stay ahead of their competitors.
As we discussed earlier, managing different social media accounts and monitoring user activity manually, is mammoth of a task and is almost impossible. Social media monitoring tools are how to keep track of social media posts efficiently and accurately.
HubSpot’s social media tool is an all-in-one powerhouse that automates publishing, managing, and monitoring for its users. By connecting your social media accounts with HubSpot, you can seamlessly manage multiple platforms like Facebook, Twitter, Instagram, Linkedin, etc.
Below are the steps to keep track of social media posts using HubSpot:
First, you have to connect your social media accounts to HubSpot. It is a pretty straightforward process. Perform the following steps, and you are done:
a. Log in to your HubSpot account
b. Go to Marketing in the navigation bar
c. From the drop-down, select Social
d. In the upper right, select the Connect account option
Once your social media accounts are connected, your next focus should be creating a content calendar and publishing content. The content calendar will determine which posts go on which social media and when.
Here’s how you can utilize HubSpot in publishing content:
a. Go to the Publishing tab on the Social menu
b. Click on Create Post and draft a new post
c. Select the social media accounts where you want to draft a post
d. Write your post and select the date and time of publishing
e. Click on Schedule
You can get valuable insights into your social media performance using HubSpot’s analytics tool. Keep a close eye on metrics such as engagement rates, reach, new followers, etc.
You can see the calendar view of your scheduled posts in the Publishing tab.
By comparing click-through rates, determine the type of content that drives traffic to your website and initiates audience responses. Fine-tune your content to resonate with the target audience.
As much as video tracking and image tracking are crucial in your social media strategy, so is communicating with your audience. You have to resolve their queries and respond to their comments promptly.
With HubSpot’s social media tool, you can monitor comments, mentions, and messages on your connected social media directly within the CRM. You can also set up notifications within HubSpot to receive alerts on relevant social media activities.
Build relationships with your followers and manage your brand reputation from one place.
HubSpot’s power lies in its agility and ability to integrate with third-party tools. Connecting the CRM with the right tools and marketing channels will streamline your marketing efforts and increase ROI.
Syncing HubSpot’s social media tool with marketing channels like email campaigns, ad campaigns, etc., ensures cohesive messaging across all platforms and reinforces your brand identity. You can amplify your brand reach through cross-promotional activities by leveraging the strength of each platform.
Explore here about B2C Marketing Automation Tools to Boost Revenue
Till now, we have discussed how HubSpot’s social media content tracker can help your business. It is true that the tool is easy to use and can be connected to your social accounts in a few steps.
Then the question arrives: Do you still need HubSpot service providers to help you through the process?
The answer is yes! HubSpot services can play a vital role in social media monitoring by integrating and leveraging different features and tools within HubSpot.
Let’s look at a few ways that HubSpot development services can contribute to social media content tracking:
Integration needs vary from company to company based on their size, marketing strategy, customer base, and more. There is no one-size-fits-all solution for all. Thus, you might need custom integrations from time to time.
With the help of HubSpot service providers, you can get custom integrations built based on your specific needs.
While some operations are automatic within the HubSpot platform, others might need complex workflows to trigger an action. Inbound marketing services will design and implement custom workflows to automate social media-related tasks.
Automation may include but is not limited to, triggering responses to social interactions, assigning tasks based on actions, scheduling posts, etc.
Based on HubSpot’s image and video tracking, service providers can create custom reporting solutions for your business.
You can tailor the dashboards and reports to your specific needs where in only the KPIs that matter to your marketing strategy will be highlighted. You can make informed decision based on accurate and customized data.
In conclusion, HubSpot's social media content tracker is a tool to have in hand if you want to grow your business on all fronts. Make the most of these tools with the help of experienced service providers.
Are you looking for HubSpot development services? Contact us!