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Introduction
Navigating the complexities of startup life can be overwhelming. Balancing the excitement of a new venture with the demands of day-to-day operations often leaves entrepreneurs stretched thin. Fortunately, tools like HubSpot for Startups can provide invaluable support by streamlining processes and optimizing efficiency.
HubSpot is the best CRM for Startups and offers a comprehensive platform designed to accelerate startup growth. Businesses can focus on core competencies by leveraging its marketing, sales, and customer service tools suite while HubSpot handles the operational heavy lifting. You would argue that the HubSpot software suite is too expensive for most startups, but here’s the catch: HubSpot discounts.
Due to the HubSpot startup program, you can get up to 90% off, starting from 30% and 50% discount. Let’s dive in and explore more.
What is the HubSpot Startup program?
HubSpot for Startups was previously known as the HubSpot Jumpstart Grant Program. Designed to assist burgeoning entrepreneurs globally, this program equips startups with the essential tools and guidance to focus on marketing, sales, and rapid growth.
This program aims to empower startup founders by providing the necessary resources to market and scale their ventures with minimal upfront investment.
Eligible startups can benefit from HubSpot startup pricing on its Professional or Enterprise-level products, along with extensive resources, partner perks, 24/7 support, mentoring, and more. The comprehensive package includes HubSpot's CRM, Sales Hub, Marketing Hub, and Services Hub.
This discount represents a valuable opportunity for startups to establish a robust, integrated tech stack at a substantially reduced cost. The program's additional benefits and resources further enhance startups' prospects for success.
Who is the HubSpot Startup Discount for?
Eligibility for the HubSpot startup pricing is restricted to Seed-Stage or Series A startups. The specific discount offered depends on your startup's stage of growth, with greater savings available for earlier-stage companies. There are no restrictions based on company type or product.

To qualify for one of three eligibility categories, interested startups must be associated with a HubSpot partner and meet specific financial criteria:
Tier 1: Seed-Stage Startups
- Discount: Up to 90% HubSpot discount in the first year
- Eligibility: Raised funding up to $2 million, associated with an approved VC, incubator, or accelerator partner
- Additional Benefits: 50% off in the second year, 25% off in the third year
Tier 2: Early-Stage Startups
- Discount: Up to 50% HubSpot discount in the first year
- Eligibility: Raised funding over $2 million but not beyond Series B, associated with an approved partner organization
- Additional Benefits: 25% off in the second year
Tier 3: Emerging Startups
- Discount: Up to 30% HubSpot discount in the first year
- Eligibility: Associated with an approved entrepreneurial organization
- Additional Benefits: 15% off in the second year
To get the most accurate and up-to-date information about HubSpot startup pricing, and HubSpot discount eligibility visit the official HubSpot website.
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What are the benefits of the Startup Program?
In addition to meeting your HubSpot discount eligibility, you’ll also enjoy several other valuable benefits, including:
24/7 Support
HubSpot for startup partners understands the importance of support in empowering startup founders. They have a robust support system in place to assist you whenever you need it, whether it's guidance from the sales team or help with marketing tools. There's always someone ready to provide the support you need.
Premium Software
HubSpot for startups offers a comprehensive suite of products, including the widely-used Marketing Hub and Sales Hub. These tools are designed to help your business thrive, whether by enhancing your marketing strategy, improving your customer success operations, or streamlining your overall marketing efforts.
Over 2000 Integrations
Founders often rely on a variety of software and tools, and HubSpot ensures that you’re covered. Whether you’re using HubSpot Professional or Enterprise, you can seamlessly integrate with thousands of tools, from Stripe to Zapier and many more.
Educational Resources
As part of the HubSpot for startup onboarding process, as well as anytime afterward, you’ll have access to a wide range of masterclasses, toolkits, and templates to support your business growth.
All these features, along with hundreds more, can significantly benefit your business, whether it’s by enhancing your growth marketing efforts, making your business operations more efficient, or streamlining your tech startup’s onboarding process for new clients.
HubSpot Discount Codes
Many people applying for CRM for startups are interested in HubSpot discount codes.
If you’re searching for HubSpot promo codes or discounts outside of the startup program, it’s important to note that these are not offered and are harder to find. You may come across some discounts through online searches, but often, these HubSpot discount codes may not work or may have expired.
Occasionally, they may email HubSpot discount codes to users on a free plan, encouraging them to upgrade to a paid plan.
What is the process for applying for a HubSpot discount for Startups?
To apply for the HubSpot startup pricing discounts, you can follow these steps:
1. Check eligibility: Ensure your startup meets the eligibility criteria, which typically includes being in the Seed or Series A stage of funding.
2. Apply through a partner: Contact one of HubSpot's approved partners or apply through their portal. They can guide you through the application process and provide additional information about the program.
3. Provide required information: Be prepared to provide details about your startup, including its stage of development, funding, and goals. You may also need to submit financial documents or other supporting information.
4. Wait for approval: The application process may take some time, so be patient. Once your application is reviewed, you will receive a notification about whether you have been approved for the discount.
For more information, check out the HubSpot Startup Details Page.
Why Startups Need HubSpot Onboarding Services
Getting a HubSpot paid plan is easy but using it correctly is where most startups struggle. While HubSpot does provide onboarding assistance through its free resources, many startups still waste thousands in:
- Poor CRM architecture
- Moving dirty data
- Broken automation
- Disconnected sales and marketing teams
This is why partnering with the right HubSpot Partner Agency matters so much.
The HubSpot discount saves you money on the license while HubSpot partners like MarkeStac save your money on wasted setup time. With our tailored onboarding services, we ensure successful onboarding, seamless handovers and devise custom marketing and sales automation strategies to help you scale faster and better. We also train your teams to use the platform efficiently.
How MarkeStac Helps Businesses Scale with HubSpot
Growing companies don’t just need access to HubSpot, they need it structured correctly from day one. That’s why businesses like Transbnk and TERN partner with MarkeStac to implement, optimize, and future-proof their CRM before scaling operations.
Fintech Transformation: Transbnk
When the fintech business Transbnk lacked a centralized CRM, their sales, marketing, and service teams operated in silos with scattered data and manual processes.
MarkeStac helped Transbnk centralize 100% of their customer data, streamline their sales and service workflows, and replace manual tracking with automated reporting. We created a fully integrated HubSpot ecosystem in a short implementation cycle.
The result: faster execution, clearer visibility, and a CRM built to support their enterprise growth.
Read the full Transbnk case study.
CRM Rebuild & Migration: TERN Group
Before partnering with MarkeStac, TERN Group struggled with fragmented CRM data, unreliable dashboards, and disconnected sales tools.
After MarkeStac’s HubSpot implementation services, their HubSpot ecosystem became a single source of truth, with standardized sales execution, automated workflows, centralized communication, and real-time pipeline visibility.
See how TERN Group rebuilt their HubSpot foundation.
HubSpot for Startups vs. Buying HubSpot’s Paid Plan
For early-stage teams, choosing how you buy HubSpot can impact more than just your budget; it also affects how quickly you see results. Here’s why the HubSpot Startup Program is often the smarter path for growing companies.
Cost Comparison: Startup discount vs. Normal Paid Plan
As a startup, it is highly likely that your systems, funnels, or teams aren’t fully in place yet. Buying a HubSpot plan at the standard pricing here means committing to full costs before you even know about the platform's utility and whether your team's up for it.
For many startups, this often leads to underused features and delayed ROI. You can prevent this financial risk and platform underutilization with the HubSpot startup discount. Here’s a quick comparison:
Conclusion
HubSpot's Startup pricing is a game-changer for young companies looking to scale quickly and efficiently. By offering up to 90% off on its comprehensive platform, HubSpot makes its advanced tools accessible to startups that need them the most.
But getting this startup discount is only step one. If you want to secure the right HubSpot tier (Professional or Enterprise) and implement HubSpot correctly from day one, it is essential to work with a certified partner.
Book Your Free HubSpot Startup Consultation with MarkeStac.
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